A logo is the most powerful and recognizable aspect of a brand.
Just like other aspects of brand identity, a well-designed logo builds trust and loyalty among your audience/customers.
Here are the most common types of logos.
Letter-Mark
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A letter-mark is a typography-based logo that is made of letters which are usually from a business or company’s initials.
Word-Mark
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A Wordmark AKA logotype is also a typography-based logo which focuses on the business or company’s name.
Brandmark
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A brandmark is a graphic-based logo which doesn’t include typography
Combination Mark
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A combination mark is a logo which uses a brandmark together with a letter-mark or wordmark.
No matter which type of logo you use, you should always remember that:
The most effective logos are simple.
A smart, simple and a well researched logo is the First and Important step towards creating a unique brand personality.
Whether you are a new brand looking to establish its market or an existing one, Core Design Lab ensures that your uniqueness and individuality is celebrated in your business logo.