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Why your Logo matters

A logo is the most powerful and recognizable aspect of a brand.

Just like other aspects of brand identity, a well-designed logo builds trust and loyalty among your audience/customers.

Here are the most common types of logos.


A letter-mark is a typography-based logo that is made of letters which are usually from a business or company’s initials.



A Wordmark AKA logotype is also a typography-based logo which focuses on the business or company’s name.



A brandmark is a graphic-based logo which doesn’t include typography


Combination Mark

A combination mark is a logo which uses a brandmark together with a letter-mark or wordmark.


No matter which type of logo you use, you should always remember that:

The most effective logos are simple.

A smart, simple and a well researched logo is the First and Important step towards creating a unique brand personality.

Whether you are a new brand looking to establish its market or an existing one, Core Design Lab ensures that your uniqueness and individuality is celebrated in your business logo.


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